How To...

Late post, sorry, you know how it is.

Fred finally gets to try out his '1000 how to...' book.
Each member of the year picked a number at random between 1-1000. Little did we know that the number we chose would decide out fate.. did i say fate.. i mean brief for the next 2 weeks.
My number was 264:

How to stop your cat from scratching your furniture.

Pretty cool i thought as i do have a cat scratching problem back at my house. I thought, well i may as well learn something from this so i decided immediately i would take the subject seriously and not put a comedy spin on it. Unlike a book Fred Showed me, about how to care for your cat which was rather disturbing. How to wash your cat and how to give your cat a massage as i far as i remember, both of which involve killing it.


I sketched some cats to be used on the final posters. Tried to make them emotive, sad, playful, cute .. etc so the people in the vet would have an emotional response.

Final posters. They work as a set, they would be placed in the reception area of the vet. Either all together or spread about the space. Together they inform the problem which is cats scratching furniture, possible solutions and also the effects of in-proper treatment towards the cat.

When you go to a vet the posters and information is dull, boring and uninspired. So, i was thinking high impact, colourful and entertaining.

To acompany these posters i thought a flyer would be suitable. It is a simple format that can be made with paper or card. It can also be situated in the vet. Containing the same information as the posters, so that it can be taken away by customers.