Monday, 23 March 2009

Concept Statement - PURE

What is your message?
What is pure about a student way of life

What do you mean by this?
Explore the idea that students do not love a pure, innocent, sanitry, unadultarated uncorrupt life with an ironic tone of voice. Do not have a strong point of view/stance on the student way of life, just make sure the target audience is appealed to through visuals and text.

Who is your audience?
Students who live the steriotypical lifestyle of drink, sexs, drugs and alcohol.

What will tehy respond to?
They will respond to comedy and something they can relate to. So make it clear you are representing their lifestyle in a comedic and ironic way.

What is your content?
  • Using type and image if necessary, perhaps just image. Which ever is more impacting with the message or is more humourous.
  • Using a bright eye catching colour.
  • Find a style which students can easily relate to.

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