DONT PANIC is a company which keeps students and young adults informed about mainly music events evens in major cities and their surrounding areas. It sends out information packs monthly and also has a website.
Each month they run a design competition based on a word or a theme. This months word is PURE, and my brief is to design a piece of work to submit into this competition.
The Deliverable is a 72dpi image no larger than 200mb A6 scale to be submitted onto the website.
I selected a few words which are synonyms or related words of the word pure.
These are clean, innocent, unadulturated and uncorrupt. I thought they linked quite nicely to form a specific side of purity.
These words combined with the idea that my target audience would be students who live the life of drink, sex, drugs and clubs created quite an ironic message i thought. The idea of what a 'pure' student life really is. Is it a student who behaves and works hard and doesnt drink, or is it the student who embraces the messy life of drink, drugs, sex and clubs? I decided on the latter...
I proposed that i would create a piece of work which ironically conveys the idea of students living a 'pure student life'. My tone of voice is neutral, i am not against this student life or supporting it. The content will be humourous and possibly witty. The reason being, students generally enjo things which make them laugh, especially when they are laughing at themselves. So i aim to create something which students can relate to and therefore find it amusing.
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