This is the initial mood board i created mid way through the brief. It reflects the tone of the project and is full of research, imagery, testing of visuals and things still to be done.
This is the most awesome, incredible, fantastic, genius, mega shop in the world.
On the outside the graphics are bizarre, the shop claims to be a superhero supply store selling everything from gravity to muscles. Yep its completely random. There is even a secret door at the side of the shop which enters through a book shelf inside the shop.
Why?! you may be thinking...
Well really the superhero thing is simply a genius front for what is really a creative writing teaching workshop.
I don't know where they got the idea from but it is so brave and insane, it just had to work. The owners are creative writing teachers, who wanted to start up a free creative writing workshop for children in the Brooklyn area. They employed a graphic designer to create the image of their super hero store and also to design all the packaging for the products inside.
Even more awesome is that these products are actually for sale, and the sales in fact fund the whole place and sustain it. A few things i would like to add
Anyway, not only is it an amazing and inspirational idea, the designs are also b-e-a-utiful. Nearing the end of this project now, just 2 weeks to go. This has come at a perfect time, just as i have been looking at ways to package my product in tins. Not only is it in a tin but it also has the same kind of tone i am going for. I think i would be stupid if i did not adopt a lot of the ideas here in my project.
So i went out a bought a verity of tins which might be suitale for my t-shirts to go into.
I was thinking bold and big rather than small. Also i want it to appear to be a protein shape tin so that it was a relation to the health context/content.
Here i have
After printing some mock up packaging designs out and sticking then onto the tins, it is clear the most aesthetic one is on the far left. The Powdered milk tin
There it is, quite nice i think. I am going to screen print it so it will have a nice texture to it and hopefully some impurities. I have aligned the text to the left and right so that when it is wrapped around the packaging it will be easier to distinguish when a line in that paragraph ends as they will be quite close together.
I am printing one t-shirt in red, one in blue, and one in black. So thought it would be nice to print the packaging in corresponding colours. So i mocked these up on photoshop to get an idea of what they might look like.
This is the most awesome, incredible, fantastic, genius, mega shop in the world.On the outside the graphics are bizarre, the shop claims to be a superhero supply store selling everything from gravity to muscles. Yep its completely random. There is even a secret door at the side of the shop which enters through a book shelf inside the shop.
Why?! you may be thinking...
Well really the superhero thing is simply a genius front for what is really a creative writing teaching workshop.I don't know where they got the idea from but it is so brave and insane, it just had to work. The owners are creative writing teachers, who wanted to start up a free creative writing workshop for children in the Brooklyn area. They employed a graphic designer to create the image of their super hero store and also to design all the packaging for the products inside.
Even more awesome is that these products are actually for sale, and the sales in fact fund the whole place and sustain it. A few things i would like to add1. I want to meet the people who run this place, they must be the nicest and coolest people in the world.
2. I am infinitely jealous of the designer who was given the job to create this place. What a mad brief. "
Er hi, yeah we want you to design us a superhero store and also all the products in it... interested"
"....ye..."
That's how it went down in my mind.
Er hi, yeah we want you to design us a superhero store and also all the products in it... interested"
"....ye..."
That's how it went down in my mind.
Anyway, not only is it an amazing and inspirational idea, the designs are also b-e-a-utiful. Nearing the end of this project now, just 2 weeks to go. This has come at a perfect time, just as i have been looking at ways to package my product in tins. Not only is it in a tin but it also has the same kind of tone i am going for. I think i would be stupid if i did not adopt a lot of the ideas here in my project.
So i went out a bought a verity of tins which might be suitale for my t-shirts to go into.I was thinking bold and big rather than small. Also i want it to appear to be a protein shape tin so that it was a relation to the health context/content.
Here i have
1. An American hot dog tin
pros - Its a good shape and my t-shirts will fit nicely into it.
cons - It cut my hand deep and i bled a lot. Not exactly user friendly.
pros - Its a good shape and my t-shirts will fit nicely into it.
cons - It cut my hand deep and i bled a lot. Not exactly user friendly.
2. A protein shake tin
pros - .. it is a protein shake tin
cons - once opened by ring pull it cannot be re sealed. It cannot be opened from the bottom by a can opener.
3. Nido Powdered milk
pros - awesome shape, nice and bulky, can be re-sealed to an extent.
cons - the packaging is printed onto the metal so i cannot get it off.
4. Birds Custard
pros - nice shape
cons - made of board so when i try to take the label off it gets all wet and soggy. Cannot be re-sealed.
So after some thought the Nido Powdered Milk emerged as a winner. Hurray.
So after some thought the Nido Powdered Milk emerged as a winner. Hurray.
After printing some mock up packaging designs out and sticking then onto the tins, it is clear the most aesthetic one is on the far left. The Powdered milk tinI devised a way of rolling up the t-shirt so it fitted into the tin perfectly. Check it.
I began my label design, based on the Superhero store packaging. Also has my early logo design in the circle there. That gets finished in the last one.
There it is, quite nice i think. I am going to screen print it so it will have a nice texture to it and hopefully some impurities. I have aligned the text to the left and right so that when it is wrapped around the packaging it will be easier to distinguish when a line in that paragraph ends as they will be quite close together.
I am printing one t-shirt in red, one in blue, and one in black. So thought it would be nice to print the packaging in corresponding colours. So i mocked these up on photoshop to get an idea of what they might look like. written 30.5.09 - I printed one of these out and compared it with the screen printed finals i used on the packaging and it didn't look as good. The continuity was much better with the screen printed finish.
No comments:
Post a Comment