This is a personal trainers business card which i found on an awesome website full of great innovative solutions for business cards. I am interested in the way the user has to interact with it. To read it they have to physically stretch it, which is directly related to the idea of exercise.
I have mocked up a quick vector exercise with some explanation onto the same photo to exemplify how i could use this for my content. I don't want to steal this idea however, but it has given me the idea of creating an interactive product to do with exercise which has the information on how to exercise and stay healthy on/in it.
Ideas:
- drinks bottle/bottled water label
- gym bag/kit bag
- sweat bands/head bands
- gym clothes/vests/t-shirts/shorts/gloves
- exercise diary/calender
- interactive poster
I like the idea of gym clothes. It will give me an opportunity to screen print for a start, which is something i have tried to avoid to be honest because i am scared it will go wrong.
Some initial ideas for t-shirts and vests. Instantly i can see that this could be good. I need to do a lot of visual development now to get the tone and image right.
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